About Us

About Crawford Private

At Crawford Private, we are committed to helping individuals and businesses secure the best financial solutions tailored to their needs. Led by Joseph Lentini, an experienced finance expert, our goal is to simplify the loan process while offering professional advice and personalized strategies.

Meet Joseph Lentini

Bio – Joseph Lentini

Joseph Lentini brings a wealth of knowledge and experience across multiple industries, making him a highly skilled and resourceful finance broker. His journey includes:

Diploma of Mechanical Engineering from Swinburne in Hawthorn, Victoria.
Experience at Ford Australia in Research Engineering and SKF Bearings in OEM sales.
Started in financial services in 1980, specializing in insurance broking for property investors, homeowners, business owners, and individuals.
A career transition in hospitality and café operations in 1991, owning and managing Saint Cinnamon, a North American café bakery franchise, and later innovating the “Roasted” café concept in corporate office towers.
Completed a Diploma of Finance Broking and Mortgage Management in 2014, beginning a new chapter as a finance broker and credit advisor.

Our Approach

Mathematical Expertise – A strategic and analytical approach to solving complex financial challenges.
Client-Centered Solutions – Understanding each client’s needs and finding the best financial options.
Transparency & Trust – Providing honest, straightforward advice to empower informed financial decisions.

Qualifications & Memberships

Diploma of Financial Services (Finance / Mortgage Broking) – 2014
Diploma of Engineering (Mechanical)
Mortgage & Finance Association of Australia (MFAA) Member
Melbourne Cricket Club (MCC) Member

A Bit About Joseph

Enjoys a strong espresso coffee.
Loves driving through the Yarra Valley and wine regions.
Occasionally plays golf (though still improving his skills!).
Passionate about AFL football, often attending games at the MCG.
Still figuring out the rules of Rugby!

Our Mission

To empower individuals and businesses with the right financial tools and expert guidance to achieve their property and investment goals with confidence.

Let’s discuss your financial future today!